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Guide

Social Listening in Practice: Product Development

Great innovations can come from anyone – just make sure you’re listening. This guide explores:

  • Social Media as an Idea Generator
  • Aggregate Product Feedback
  • Competitor Product Analysis
  • Product Release Monitoring
  • Audience Analyses

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Great innovations aren’t produced alone – they are synthesized through a combination of existing thoughts and opinions.

 

Social media intelligence empowers product developers and marketers with unique insights that inform every stage of development, from initial research to the campaign launch and product feedback.

For businesses that prioritize product development, social media is a crucial resource for feedback, insights, and ideas.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.