Upcoming Webinar: Managing your brand in today’s social climate Instant Registration

Social Listening in Practice: Product Development

Great innovations can come from anyone – just make sure you’re listening. This guide explores:

  • Social Media as an Idea Generator
  • Aggregate Product Feedback
  • Competitor Product Analysis
  • Product Release Monitoring
  • Audience Analyses

Fill out the form to get instant access.

Page contents

Great innovations aren’t produced alone – they are synthesized through a combination of existing thoughts and opinions.


Social media intelligence empowers product developers and marketers with unique insights that inform every stage of development, from initial research to the campaign launch and product feedback.

For businesses that prioritize product development, social media is a crucial resource for feedback, insights, and ideas.