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Social Listening in Practice: Product Development

Great innovations can come from anyone – just make sure you’re listening. This guide explores:

  • Social Media as an Idea Generator
  • Aggregate Product Feedback
  • Competitor Product Analysis
  • Product Release Monitoring
  • Audience Analyses

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Great innovations aren’t produced alone – they are synthesized through a combination of existing thoughts and opinions.


Social media intelligence empowers product developers and marketers with unique insights that inform every stage of development, from initial research to the campaign launch and product feedback.

For businesses that prioritize product development, social media is a crucial resource for feedback, insights, and ideas.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.