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Guide

Product Guide: Historical Data

This guide explains why historical data is valuable and how it can be used to aid your social analysis using real examples and Brandwatch tips. Specifically we discuss:

  • How historical data helps predict future purchases
  • How a games manufacturer changed how it measured campaigns
  • How Tesla analyzed the Mexican automotive market
  • How questioning seasonality helped Unilever optimize its ads

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You can’t fully understand today’s data, without access to the past.

Every mention is influenced by seasonality, global events, the cultural climate and even the virality of a meme. Without fully understanding the historical context of a post online, social analysts will struggle to draw reliable meaning from their data.

This guide explains why historical data is valuable and how it can be used to aid your social analysis using real examples and Brandwatch tips.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.