You can’t fully understand today’s data, without access to the past.
Every mention is influenced by seasonality, global events, the cultural climate and even the virality of a meme. Without fully understanding the historical context of a post online, social analysts will struggle to draw reliable meaning from their data.
This guide explains why historical data is valuable and how it can be used to aid your social analysis using real examples and Brandwatch tips.
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In this guide, we discuss:
- How historical data helps predict future purchases
- How a games manufacturer changed how it measured campaigns
- How Tesla analyzed the Mexican automotive market
- How questioning seasonality helped Unilever optimize its ads