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Social Listening in Practice: Competitive Intelligence

This guide outlines the practical ways you can use social data to get the edge on your competitors. You will learn how to:

  • Understand your market share across different locations and demographics
  • Develop competitive products
  • Refine product positioning and marketing messages
  • Identify customers who are thinking of switching to a competitor, and vice versa
  • Forecast sales projections across your market

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What do our customers think about our competitors?

Why do people choose our competitors over us?

How can we create innovative products in a competitive market?

These are just a few of the questions that social listening can provide answers to.

Across the web, your customers – and your competitor’s customers – are talking. Discover how to turn these conversations into insights that fuel competitive strategies and innovation.


Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.