Guide
Social Listening in Practice: Competitive Intelligence
This guide outlines the practical ways you can use social data to get the edge on your competitors. You will learn how to:
- Understand your market share across different locations and demographics
- Develop competitive products
- Refine product positioning and marketing messages
- Identify customers who are thinking of switching to a competitor, and vice versa
- Forecast sales projections across your market
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What do our customers think about our competitors?
Why do people choose our competitors over us?
How can we create innovative products in a competitive market?
These are just a few of the questions that social listening can provide answers to.
Across the web, your customers – and your competitor’s customers – are talking. Discover how to turn these conversations into insights that fuel competitive strategies and innovation.
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