Social Listening in Practice: Competitive Intelligence

This guide outlines the practical ways you can use social data to get the edge on your competitors. You will learn how to:

  • Understand your market share across different locations and demographics
  • Develop competitive products
  • Refine product positioning and marketing messages
  • Identify customers who are thinking of switching to a competitor, and vice versa
  • Forecast sales projections across your market

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    What do our customers think about our competitors?

    Why do people choose our competitors over us?

    How can we create innovative products in a competitive market?

    These are just a few of the questions that social listening can provide answers to.

    Across the web, your customers – and your competitor’s customers – are talking. Discover how to turn these conversations into insights that fuel competitive strategies and innovation.