Have smartphones replaced video game consoles? Is ridesharing changing the way Americans commute? How is the rise of digital payments changing consumer preferences?
Understanding the ebbs and flows of consumer sentiment is essential for helping brands make the right decisions about launching campaigns, reaching new audiences, and curating their brand image. But trends, by nature, are notoriously difficult to predict; by the time a brand catches up it’s often too late.
Luckily, social media data offers a real-time window into the mind of the US consumer. We analyzed millions of social media conversations over several years to understand emerging consumer trends and opinions in Entertainment, Technology, Transportation and Personal Finance.
Read the report to learn more.