Attending #FoM19 in London?
Join us at our experience room with Hootsuite to check out what’s new in digital consumer intelligence.
Fill out the form to schedule a live demo on 10 or 11 October.
Want to learn more?
Catch Brandwatch alongside Hootsuite.
Brandwatch & Hootsuite Experience Room
Thursday, 10th October at 14:50: Revolutionize your CX strategy with AI and advanced marketing workflows
Overview: When CX becomes your greatest differentiator, every customer touchpoint counts. In this session, learn how to use consumer intelligence and AI to identify key insights that will improve your customer journey. Using real examples, we’ll show you how to optimize your marketing workflow to be customer-centric at every step–from discovery and planning to creating, engaging and measuring.
Mark Abrami, Senior Value Realisation Consultant, Hootsuite
Bio: Mark has over 10 years of social media experience leading Social Media strategies for companies like Pernod Ricard, Expedia and Sage. Mark has delivered a wide range of award-winning programs including live-streaming video, revenue-generating paid social campaigns, social customer care, influencer engagement and employee advocacy.Mark is now a senior consultant at Hootsuite, helping customers to evolve their strategies and drive more value from Social Media for their businesses
Brandwatch & Hootsuite Experience Room
Friday, 11th October at 11:05: Maturing from social listening to Digital Consumer Intelligence
Overview: Social listening has long been embedded in many organizations as a way to understand online conversations, in order to inform marketing strategies or protect brand reputation. But recently a new type of intelligence has emerged from this traditional approach — digital consumer intelligence. By combining digital, survey, social and first-party data sources with data science and AI, explore how you can level up your social strategy to get a 360-degree view of your consumers and be consumer fit.
Dominique Roch, Research Manager EMEA/APAC, Brandwatch
Bio: Dominique Henriette Roch recently joined Brandwatch’s Strategy & Insights team. Her team helps professionals understand their brand, consumers and the industry. Apart from commercial clients, her personal portfolio is still dominated by political stakeholders as well as NGOs & NPOs. Roch was named Top 20 Women in Brussels by 2018 POLITICO Europe and in 2019 she became one of the Top 100 Germans in media. Loving data and research so much, she is currently writing a book on the politicisation of the European Digital Single Market under the Juncker Commission.
Insight & Marketing Intelligence stage
Friday, 11th October at 13:30: Harnessing the power of consumer intelligence to unlock social ROI
Overview: Social has radically rewired how consumers communicate, research products, and connect with brands. As customer journeys become more fluid, creating exceptional experiences means you need to think holistically about customer engagement–beyond the marketing department.
Join this session to discover the relationship between social and consumer intelligence. You’ll leave with tactical tips on how to glean meaningful insights from unstructured data to improve social ROI, plus how to activate your organization’s greatest advocates: your employees.
Philip Agnew, Product Marketing, Brandwatch
Bio: Phil Agnew works in product marketing at Brandwatch — the world’s first digital consumer intelligence company — creating awareness for our world-leading products and services. Outside of Brandwatch, he also specializes in consumer behavior and hosts “Nudge”, the only podcast dedicated to the subject.
Insight & Marketing Intelligence stage
Friday, 11th October at 13:30: Harnessing the power of consumer intelligence to unlock social ROI
Dominique Elsey, Enterprise Marketing Strategist, Hootsuite
Bio: Dominique is an experienced Marketing Specialist with a demonstrated history of working within the marketing and technology industry. At Hootsuite, Dominique works to establish the marketing strategy within the United Kingdom and Ireland with a focus on enterprise campaigns. Prior to this role, Dominique was a Senior Customer Success Manager working with some of Hootsuite’s largest clients.
