Two major players in the financial world, BNP Paribas and Santander, are in tight competition in Europe, Asia, and globally. They’re among the world’s largest banks, but which do consumers like and trust more? Comparing your own brand to a main competitor offers valuable insights to see what you’re doing right for your customers, but more importantly, where you can improve for them.

In this brand comparison guide, we analysed millions of consumer conversations to provide key insights about where these banks win and where they need to improve:

• Which bank is discussed more online and which bank is discussed more positively
• The topics associated with each bank
• Key audiences for the brands
• Each audiences’ interests

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