CPG Household Cleaner Trends Report

For most people, household cleaning is an inescapable part of daily life.

But the cleaning products they use are far from constant. New brands come and go, and consumer demand for natural ingredients and increased child safety concerns are always evolving.

Consumers are constantly talking about these evolving trends on social media and forums and we can learn a lot about their preferences from these conversations.

We analyzed at six years of social media and forum data to see what we can learn about shifting consumer feelings on household cleaners. Specifically, we will look at how social media data can help us answer these questions:

• Which cleaner brands are most loved (and hated) by consumers?
• Which household cleaner topics and trends are most talked about?
• How do the audiences compare for specific types and brands of household cleaners?

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