Crisis detection and responsiveness
With an unpredictable political climate, unexpected data breaches, and global economic instability, financial institutions must aim to do everything they can to mitigate potential crises. Predicting trends, detecting crises, and responding quickly are always among a financial marketer’s top priorities.
For an industry notorious for negative customer experiences, financial service companies that fail to prioritize social customer service miss a key opportunity to differentiate themselves.
Consumer banks take the longest to reply to mentions on Twitter, primarily influenced by HSBC and Banco Santander, taking on average two and three days to respond, respectively.