The story of Tesla, Inc. is one of the most intriguing and unprecedented company tales in American commercial history.

As Tesla’s brand cements itself in the auto industry, and inserts itself into the global car conversation, social media becomes an increasingly powerful way to understand the company’s past, present and future.

We analyzed the social media conversation about Tesla to answer questions like:

• How does Tesla’s social buzz translate into sales?
• What Tesla features are consumers most excited about?
• What hesitations do consumers have about purchasing a Tesla?

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