The Social Outlook

Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across:

  • Brand health
  • Consumer engagement
  • Content performance
  • Audience demographic

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200 million conversations.

Over 250 brands.

13 industries.

One definitive report on the state of social.


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.