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Report

The Social Outlook

Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across:

  • Brand health
  • Consumer engagement
  • Content performance
  • Audience demographic

Fill out the form to get instant access.

200 million conversations.

Over 250 brands.

13 industries.

One definitive report on the state of social.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.