Read the practical framework for leveling up your social media team.
Examples of social media analytics use cases to help you navigate the world of social media data
How does Samsung use analytics to understand customers and guide strategy?
How does TurboTax improve their products by analyzing user reviews?
Understand how consumers view your brand and products and what motivates their buying decisions
Learn how to gauge reactions, measure performance, and improve future campaigns
Learn how to identify and understand audience, influencers, and personas
How to view the competition through the eyes of consumers
Understand the consumer trends that matter to your market and industry
New data sources and AI can tell brands what consumers want
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.