The game now has its own category on Twitch boasting 244k followers, while GeoWizard has 1m YouTube subscribers and racks up hundreds of thousands of views on his videos to this day.
GeoGuessr turned eight this year, so why has it become popular again now?
Getting out and about
We think there are two main reasons. The first is that when lockdowns forced us to socialise virtually, we looked for games to play with each other, a topic we covered in a previous bulletin. GeoGuessr was another game that we found ourselves playing at the time.
With the game refreshed in people’s minds, it also tapped into another aspect of the pandemic. While staying indoors many of us dreamed of travelling, and did so virtually instead. From watching videos of people hiking to exploring city streets, a lot of people had homebound wanderlust.
GeoGuessr taps into this perfectly, transporting you to anywhere in the world and letting you discover places you may never have come across otherwise. Combined with a gaming element, it is no surprise GeoGuessr has taken off during the pandemic.
It looks like it’s here to stay too, and will survive its more viral moments. Why not take a break and give it a go now. Who knows where you’ll end up. Happy travels.
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The Brandwatch React team