The beginning of your Social Media maturity journey
The SMM Maturity Model
This Maturity Model is designed to help social media leaders identify gaps in their strategy and offers guidance on how organizations can advance further to achieve their objectives.
At each level of the model, we’ve outlined specific behaviors and challenges that can indicate where an organization fits on the model.
What organizations at the beginning of their social media journey look like
Lacking clear strategy
The absence of a clear strategy is the biggest obstacle for brands at this stage. These organizations struggle to create effective content because they don’t have a clear content development plan.
Underestimating the value of social
Another challenge at this stage is the importance of social media being overlooked, with its value often neglected within the organization.
Inadequate processes
Meanwhile, there may not be any formal processes or documentation, which hinders efficiency and consistency within the organization.
💡 3 useful tips to level up
your social media maturity
Decide on your goals
Whether you’re part of an organization that is just starting to establish its social channels or already has an active presence, you should decide on your goals.
Goals can include:
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Increasing brand awareness
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Growing social presence
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Connecting with a specific community
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Creating a central location for all social media initiatives
“If I were to give three pieces of advice to social media teams, those would be: getting the structure right, willingness to learn and invest in learning, and a willingness to grow and expand with the platform.”
Conduct a social media audit
If you already have a social media presence, an audit will give you an overview of all existing initiatives and help identify potential gaps and opportunities to improve.
A social media audit may include:
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Identifying owned social media channels and why these channels are important to your brand
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Frequency of posting
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Types of content shared
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Who currently holds the ownership of social
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Social media performance overview per network
Create a simple social strategy
To advance from the beginner stage, organizations should lay out a simple social media strategy that outlines what they’re looking to achieve and a plan that details how to get there.
Often, companies don't know what type of content they should be putting out. If that’s the case in your team, keep tabs on what competitors and industry leaders are doing and what works well for them.
On-demand webinar: Unlock the full potential of your social media team with Brandwatch’s Maturity Model
Discover actionable strategies on how to understand your organization’s social media maturity, identify growth opportunities, and advance to the next level in order to reach social media excellence.
Helpful resources to level up your social media strategy
Ready to level up your maturity?
Fill in the form and our experts will help you identify the gaps and solutions needed to level up to the next maturity stage.
