Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.
Unifying the power of Brandwatch and Hootsuite Analytics allows you to visualize your brand perception and gain insight on your social performance, your competitor actions and trends developing in your market – all within the Hootsuite dashboard.
Learn how Brandwatch + Hootsuite can help your business.
Choose between one of five pre-made dashboards to visualize your data.
Apply any combination of filters to break-down your data by location, sentiment, demographics and more.
Click through and peaks in data to discover the conversations fueling discussion behind your brand.
Create insightful Dashboards to monitor your brand or competitors in real time.
Discover how you compare, how to improve, and how to get an edge over your competitors.
Answer questions about your consumers to improve your marketing, your product, your customer experience and more.
Make data-driven decisions throughout a campaign’s lifecycle to increase the efficiency, reach and lifespan of your campaigns.
Look beyond vanity metrics and find the Twitter authors who hold real influence over your audience.
With real-time, by the second access to social data, detect every crisis early and respond effectively.
Set up automated email alerts to notify you if your brand starts trending.
Read our latest industry research and discover the trends on social that are reshaping consumer behavior
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.