It's taking you way too long to get to actionable insights
You're using disjointed systems to conduct media monitoring, social media and influencer marketing management
You're not able to fully access X (formerly Twitter) data sources
You're not able to clearly articulate insights within the organization
You're not able to anticipate trends and differentiate between those that are here to stay and the short-term fads
You're not able to prove the ROI on your social strategy and consumer research methods
While our technologies are best in class, what sets us apart is our people. We build teams tailored to our clients' needs, comprised of subject-matter experts with specialized knowledge in digital, research, vertical, and business domains.
Analysis and Insights: Custom deep-dive media and industry analyses. Real-time or event-based
Media Tracking and Reporting: Track, engage and report on authenticated or unauthenticated journalists and creators
Brand Health, Content, Campaign, Crisis and Product Monitoring: Scheduled, always-on, surge, monitoring-, management or escalation-as-a-service
Skyscanner automated alerts through Slack so that brand mentions could be shared directly with the right people at the right time. “Automation saves us significant time because, again, Brandwatch does the work for us. When we see it on Slack, we have more visibility on the indirect mentions, which was not the case before.” Skyscanner
Needed to assess shifts in brand health against competitors in a more agile way. “Decisions are now based on sample sizes that are ~1000% larger than alternative research, insights generation is dramatically faster and research costs were reduced 50%” Global CPG company
“If there is someone who has a significant number of followers talking about our brand, or if there is a particular issue we are worried about that might come up in public conversations, alerts are sent to the team every morning to make sure we’re aware of what’s happening online.”The Body Shop
“Saw a 30% annual increase in filter sales and 300% growth of their social media community using Brandwatch to inform their strategy when entering a new market.”BWT
“We’ve managed to reduce the number of negative interactions that are intrinsically linked to the telecom industry, whilst at the same time creating an environment for conversation between our team of analysts and other departments.Entel
Through our committed product roadmap, we promise to build the enterprise social suite of the future.
Expanded social coverage through official partnerships | Exclusive premium news from Dow Jones | Integrated traditional earned media from Cision
Proprietary AI-powered trend detection | Advanced sentiment, risk and prominence scoring | New generative AI integrations
Unified paid, owned and earned data platform | Connected intelligence and management suite | Increased shareablility and collaboration
Iris Conversation Insights in Consumer Research lets you click on any data point to receive a short and digestible paragraph of the underlying causes and themes.
Understand spikes in sentiment, conversations around your brand, news stories, trends and more in seconds.
Filter out any non-relevant insights instantly so you can find, understand, and action game-changing insights for your organization quickly.
This is a 5-minute refresher on the deep research capabilities and features of Brandwatch Consumer Research.
Don't hesitate to reach out to us for any further questions.
Have a look around the reviews from our clients on G2. We're proud to be a leader in several categories in G2's Summer Report 2023.
— Prashant Mistry, Social & Digital Insights Lead at Samsung
Why Brandwatch?
Consumer research can help enable your brand to assess brand impact, foresee new trends, and make data-driven decisions.
With our market-leading research software and expert services, organizations are able to put the voice of the customer at the heart of the business.
Find out why the world's leading enterprise brand have enlisted Brandwatch as their reliable and committed partner.
Deep dive into your use cases and business needs
Go over our committed product roadmap
See how deep consumer insights can improve your existing goals
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.