Your Partner for Strategy-Defining Insights

Omnicom Group & Brandwatch 🤝

Welcome to your personalized Brandwatch Hub
Omnicom and Brandwatch have worked in partnership for a long time and we'd love to support your teams too! Here's how Brandwatch will help you win more pitches and wow clients with game-changing insights and comprehensive data coverage →

How you'll benefit
from this partnership

Discover how easy it is for you to start using Brandwatch to boost the ROI of your business and your clients' campaigns.

Approved vendor

We’re an Omnicom approved technology provider

Easy sign-up

We’ve worked with procurement to create a
frictionless sign-up process

Programme of events and webinars

Take part in exclusive and tailored Brandwatch and Omnicom events and webinars

On-demand training & support

Take advantage of extra training when rolling out
to new clients or agency teams in other markets

Three ways Brandwatch will enrich
your services and clients' outcomes

Game-changing consumer & market intelligence

When it comes to understanding consumers, businesses choose Brandwatch ahead of any other tool.

Monitor your clients' brands, their competitors, and industry trends across more than 100 million online sources.

Discover and distribute actionable insights with the industry’s most advanced AI, powerful data storytelling tools, and eye-catching, live reporting.

All-in-one social media management

Brandwatch offers a world-class suite of connected products for collaborative social media teams.

Build and scale the optimal strategy for your clients with intuitive, use-case focused tools that everyone can master quickly.

Save time and resources by managing, scheduling, creating, and monitoring posts across all networks, channels and regions in one place. And, benchmark performance against competitors.

End-to-end influencer marketing

Supercharge your clients' influencer marketing strategy with Brandwatch Influence.

Explore and analyze a database of over 30 million influencers and manage and measure your campaigns with ease.

Influence supports all the premier social media platforms such as YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, as well as Shopify.

Brandwatch supports all your favourite
social media networks

How our Omnicom partners can make the most of Brandwatch

Discover the endless use cases where Brandwatch can help you win more business

Explore our use cases

Pitching

Content strategy

Brand health management

Crisis management

Campaign & media planning

Competitor analysis & benchmarking

Trend spotting & prediction

Audience analysis & identification

Social media & influencer management

World-leading social listening

A flexible solution to suit your needs and objectives

What makes Brandwatch different?

AI-powered for speed and accuracy

State-of-the-art AI and deep learning techniques gets you to insights faster

Expert support

A team of 100+ working in Customer Success helps you make the most of the platform from day one

Real-time coverage

Over 500 million new conversations added every day

Historical data

Access to 1.6 trillion historical conversations online, going back to 2010

A reliable, trustworthy partner

Official firehose access to Twitter, Reddit, Tumblr, and the best compliant Facebook and Instagram coverage

Diverse data sources

Access to conversations from over 100 million unique sites and the ability to combine first-party customer data

Introducing:
Brandwatch Academy

Access the Brandwatch Academy for on-demand courses on the Brandwatch product suite, plus live events to enrich your knowledge. Get ready to level up your skills.

  • Dive into always-on learning materials at your own pace
  • Enjoy yourself while you learn in an engaging environment
  • Share your success and earn your certification

Contact your Agency Representative
at Brandwatch to get started

We're already helping Omnicom agencies succeed with Brandwatch. Reach out to us to discuss your needs and how to get started.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.