[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide

WPP and Brandwatch

Know what your customers think.

Discover vital insights within the billions of conversations happening online every day. Be the first to act on the next big opportunity in your market.

Our products


The most powerful and responsive social media listening and analytics platform available. With ready-made dashboard templates, finding influencers, monitoring reputation and identifying trends is simple.


A data visualization platform designed to bring social and marketing insights to life. See your marketing and analytics data visualized in real-time, across your organization, anywhere in the world.


Find the people that matter. Whoever you’re looking for, Audiences makes it simple to find groups of people based on what matters to you – their demographics, passions, professions, and who they engage with.

Benefits of the partnership

Approved vendor
We’re a WPP approved technology provider.

Preferential rates
Discounted prices on all Brandwatch products and add-ons for agencies within WPP.

Easy sign-up
We’ve worked with procurement to create a frictionless sign-up process.

Flexible packages
Our packages are flexible and adaptable to your core agency business and the needs of your clients.

On-demand training
Take advantage of additional training when rolling out to new clients or agency teams in other markets.

Global account manager
We have account support experts in the US, UK, Germany, France and Singapore.

Meet your WPP Agency Experts at Brandwatch

Rachel Cahlstadt / WPP Agency Development NA

[email protected]

Jacob Perraton / WPP Agency Development EMEA

[email protected]

How agencies use Brandwatch


Content Strategy

Social Strategy

Consumer Insights

Market Research

Audience Identification

Campaign Management

Influencer Marketing

Crisis Management

Don't just take our word for it

"Brandwatch has helped us provide real-time analysis on the social environment surrounding our clients and their business. We’ve been using this across our data intelligence products, adding an extra layer of insight and also for pulling together new business proposals and ideas."


"Brandwatch now is the daily tool for our team of analysts that supports planners and strategists with insights gained from social intelligence. In fact, Brandwatch has helped us to elevate our analysts to becoming strategic partners for many clients."


Read our latest industry research

Discover the trends that are reshaping consumer behavior in your client’s markets.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.