What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Discover vital insights within the billions of conversations happening online every day. Be the first to act on the next big opportunity in your market.
The most powerful and responsive social media listening and analytics platform available. With ready-made dashboard templates, finding influencers, monitoring reputation and identifying trends is simple.
A data visualization platform designed to bring social and marketing insights to life. See your marketing and analytics data visualized in real-time, across your organization, anywhere in the world.
Find the people that matter. Whoever you’re looking for, Audiences makes it simple to find groups of people based on what matters to you – their demographics, passions, professions, and who they engage with.
Approved vendor
We’re a WPP approved technology provider.
Preferential rates
Discounted prices on all Brandwatch products and add-ons for agencies within WPP.
Easy sign-up
We’ve worked with procurement to create a frictionless sign-up process.
Flexible packages
Our packages are flexible and adaptable to your core agency business and the needs of your clients.
On-demand training
Take advantage of additional training when rolling out to new clients or agency teams in other markets.
Global account manager
We have account support experts in the US, UK, Germany, France and Singapore.
Rachel Cahlstadt / WPP Agency Development NA
Jacob Perraton / WPP Agency Development EMEA
Discover the trends that are reshaping consumer behavior in your client’s markets.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.