With the commercialization of virtual and augmented realities, the development of autonomous cars, and smart-tech creeping into our home appliances, 2016 brought what was once simply the dreams of science fiction to the forefront of technological conversations.
To gauge the social trends of 2016 and predict where consumer technology is headed in 2017, Brandwatch analyzed 7 million mentions about technology from new phone releases to the ever-growing ‘Internet-of-Things.’ In today’s technology climate, customer-centered innovation will be imperative.
Today’s Technology Consumers
Consumer electronics are so pervasive, there is virtually no demographic worth leaving untapped. However, analyzing social data reveals the relationship between brands or products and specific groups of consumers.
While Millennial targeting has been a focus of consumer technology brands and consumer products as a whole, social data suggests a diversity among consumers who discuss the biggest tech releases, products, and companies online.