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Case Study

British Red Cross

British Red Cross utilized Brandwatch Analytics to react quickly in a crisis. Download the case study to see how the organization adapted their social strategy and responded faster to improve campaign success.

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The British Red Cross is a historic charity taking a modern approach with social.

The organization helps people in crisis, whomever and wherever they are, responding quickly to disasters and working with international communities to prepare for future crises.

When Hurricane Sandy hit in 2012, conversation online surrounding the disaster reached colossal volumes. Time was short and the stakes were high.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.