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Case Study

British Red Cross

British Red Cross utilized Brandwatch Analytics to react quickly in a crisis. Download the case study to see how the organization adapted their social strategy and responded faster to improve campaign success.

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The British Red Cross is a historic charity taking a modern approach with social.

The organization helps people in crisis, whomever and wherever they are, responding quickly to disasters and working with international communities to prepare for future crises.

When Hurricane Sandy hit in 2012, conversation online surrounding the disaster reached colossal volumes. Time was short and the stakes were high.