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Case Study

Comic Relief

Comic Relief used Brandwatch Analytics to grow their social media presence and allow for holistic social analysis of 23 different campaigns.

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“We really liked the flexibility in creating Dashboards specific to exactly what we needed, meaning our reports were bespoke to the metrics we were most interested in measuring.”

Krystle Lampshire, Digital Marketing, Comic Relief

Comic Relief is a major charity based in the UK. The organization’s mission is to drive positive change through the power of entertainment.

In planning their 2015 campaign strategy, Comic Relief wanted to grow its social media presence, but it needed a platform that would facilitate the measuring of the impact and reach of each campaign.

That is where Brandwatch came in.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.