Comic Relief is a major charity based in the UK. The organization’s mission is to drive positive change through the power of entertainment.
In planning their 2015 campaign strategy, Comic Relief wanted to grow its social media presence, but it needed a platform that would facilitate the measuring of the impact and reach of each campaign.
That is where Brandwatch came in.
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Learn how Comic Relief used Brandwatch Analytics to:
- Bring social intelligence to a 30 year old organisation
- Draw insights about US-based audiences to ensure a relevant user journey from the UK website to the US website
- Allow for holistic social analysis of 23 different Comic Relief campaigns
“We really liked the flexibility in creating Dashboards specific to exactly what we needed, meaning our reports were bespoke to the metrics we were most interested in measuring.”
Krystle Lampshire, Digital Marketing, Comic Relief