When ESPN joined forces with TFL for their World Cup 2014 campaign, everyone knew this would be an ‘underground-breaking’ partnership.
By displaying the World Cup results on London Underground display boards, ESPN fulfilled their mission of ‘serving sports fans anytime and anywhere’.
Download the case study
But how do you measure the success of a campaign underground? With Brandwatch, that’s how.
Learn how ESPN used Brandwatch’s insightful demographics data and intelligent sentiment analysis to:
- Spark engagement with key demographics
- Identify where on the London Underground the social campaign was best received
- Achieve over 60% positive mentions about the campaign