Kick It Out is football’s (more commonly known as soccer in North America) equality and inclusion organization, founded in 1993.
Kick It Out works throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.
Download the case study
Download this case study to understand how Kick It Out – a not for profit organization championing equality throughout soccer in the UK – used Brandwatch Analytics to track over 400,000 abusive mentions on Twitter, and:
- Earned more than 900 published articles in newspapers and online, revealing the true extent of the abuse to millions of people around the world
- Provoked over 100,000 conversations about the research online, helping generate debate and awareness of a key issue for the organization
- Helped the organization understand the scale of abusive social mentions and the real nature of the task facing the entity