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Case Study


In an industry as fast-paced and customer-focused as travel, you need to make sure you have eyes everywhere. That’s why LateRooms.com, the UK’s leading hotel booking site, chose Brandwatch to improve its customer service.

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LateRooms.com is the UK’s leading hotel booking site. From online bookings, review sites and blogs to online travel publications, the worldwide web is a vast ocean of travel conversation, knowledge and advice.

Monitoring this volume of conversation and online data is essential to any travel organization’s success in a highly competitive market.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.