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Case Study


In an industry as fast-paced and customer-focused as travel, you need to make sure you have eyes everywhere. That’s why LateRooms.com, the UK’s leading hotel booking site, chose Brandwatch to improve its customer service.

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LateRooms.com is the UK’s leading hotel booking site. From online bookings, review sites and blogs to online travel publications, the worldwide web is a vast ocean of travel conversation, knowledge and advice.

Monitoring this volume of conversation and online data is essential to any travel organization’s success in a highly competitive market.


Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.