Walmart tops the Fortune 500 list and is one of the most recognized and valuable brands in the world.
With over 2 million employees and the largest revenues in the world, you’d perhaps think Walmart has enough resource to overcome any challenge, but the organization’s sheer size can often create the trickiest obstacles.
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In this case study we learn how Walmart uses social analytics to:
- Combat enterprise level challenges by spotting emerging trends in public affairs
- Track the reaction to corporate announcements around the globe
- Distribute insights from blended data sets across the business, including the C-Suite
“I’m 100% confident that companies that don’t start creating interdisciplinary units that are ambiguous towards the problem and ambiguous towards the data set to solve problems, aren’t going to continue to succeed.”
Chandler Wilson, Director of Analytics and Insights, Walmart