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Case Study


In this case study, Chandler Wilson, the Director of Analytics & Insights at Walmart, discusses how he uses Brandwatch to tackle the challenges of spreading social insights across the second largest brand in the world.

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“I’m 100% confident that companies that don’t start creating interdisciplinary units that are ambiguous towards the problem and ambiguous towards the data set to solve problems, aren’t going to continue to succeed.”

Chandler Wilson, Director of Analytics and Insights, Walmart

Walmart tops the Fortune 500 list and is one of the most recognized and valuable brands in the world.

With over 2 million employees and the largest revenues in the world, you’d perhaps think Walmart has enough resource to overcome any challenge, but the organization’s sheer size can often create the trickiest obstacles.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.