Founded in 1877, Wimbledon is the oldest lawn tennis tournament in the world. Although steeped in history, Wimbledon is fully embracing the 21st century and digital innovations.
Hill+Knowlton, an international communications consultancy worked with Brandwatch for the duration of the tournament to provide real-time insights to help manage Wimbledon's reputation and inform critical business decisions.
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In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
“"Brandwatch’s assistance in refining the search strings and providing 24/7 technical support and consultancy was a great help for us."”
JENNIFER GIFF, CONSULTANT - HILL+KNOWLTON