Founded in 1877, Wimbledon is the oldest lawn tennis tournament in the world. Although steeped in history, Wimbledon is fully embracing the 21st century and digital innovations.
Hill+Knowlton, an international communications consultancy, used Brandwatch to help manage Wimbledon's reputation in front of a global audience.
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Read this case study to learn how Hill+Knowlton:
- Used real-time monitoring and alerting to stay ahead of potential negative stories
- Created daily reports on the key issues and themes within audience conversations
- Tracked how engaged influencers were talking about the tournament