Erika Kullberg

Attorney Erika Kullberg is helping us save more money.


Erika Kullberg is an attorney and financial influencer. After spending some years as a corporate lawyer, she turned to social media to help others make smarter financial decisions.

And with success.

Erika’s strong social media presence has amassed over 20 million followers across her platforms. Her Instagram account alone has seen over 14% follower growth in the last six months. That’s impressive.

Instagram following numbers for Erika Kullberg

Powered by Brandwatch

Chart shows Erika Kullberg’s Instagram follower growth.

Data gathered using Brandwatch Influence between Mar 1 2023 and Sep 30 2023.

In addition to her successful social media strategy, Erika’s authenticity has earned her a great relationship with her fans. 

Erika shares valuable insights with her followers into hidden terms and conditions. Some of her most popular posts are about consumer rights, which are usually hidden in the fine print. She breaks this information down into easy-to-understand, snackable content for the average person to understand. And fans love it. 

Erica’s clever social media strategy and authenticity make her one of our Change Makers for 2023.

How you can spark change

Remember your audience when creating content. Developing an authentic, positive bond between you and your followers should be part of your strategy. Tell your story in your customers’ language, and edit the content into an appropriate format for the platform. Be authentic and consider the value you provide to your audience.

Want to find out more about Brandwatch?

View our previous list of Change Makers (H1 2023)

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.