Refik Anadol

AI artist Refik Anadol is showing us how powerful technology can be.


Refik is a Turkish-American new media artist and designer whose work has recently been presented in The Museum of Modern Art.

At a time of heightened concern about how artificial intelligence impacts the creative industry, Refik is pioneering ways artists can utilize AI to their advantage.

According to his website, Refik’s art “addresses the challenges, and the possibilities, that ubiquitous computing has imposed on humanity, and what it means to be a human in the age of AI.” And as viewers, we’ve all been invited to contemplate the evolving concept of humanity in this technologically advanced era with him.

His art is having an impact. Despite not being active on a personal TikTok account, Refik’s garnered the attention of millions. There are currently over 30 million views of Refik’s art on TikTok as people share it organically.

His Instagram is also seeing success, where he shares images of his work on social. 

Instagram following numbers for Refik Anadol

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Chart shows Refik Anadol’s Instagram following increase.

Data gathered using Brandwatch Influence between Jun 1 2023 and Sept 30 2023.

Refik’s growing social presence – even outside his own accounts – and fresh exploration of AI makes him one of our Change Makers for 2023.

How you can spark change

Alluring content can transcend your own platforms. Consider monitoring your brand’s performance across the internet, as you might find conversations are happening that you don’t know about. Remember, your influence is not limited to just your own social media.

Want to find out more about Brandwatch?

View our previous list of Change Makers (H1 2023)

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