[Report] Der State of Social 2025

Alle aktuellen Benchmarks, Erkenntnisse und Profi-Tipps, die Sie benötigen, um eine intelligentere Social-Media-Marketingstrategie zu entwickeln.

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digital consumer intelligence

Are you ready to drive change? 🏎️

How automotive brands use Brandwatch

The automobile landscape is a highly competitive market. It’s a fact that electric cars will be a part of our future. However, how will consumers choose their new car and which aspects will be most important to them?

Trusted by the world's biggest brands

Explore how conversations for electric vehicles have evolved over time

The conversations have increased over the years, but were not left unscathed by the Covid-19 pandemic. However, we have seen a recovery towards the end of 2020 and a subsequent increase in 2021.

Which brands have the highest share of voice?

With 68%, Tesla is mentioned most frequently in the conversations around electric cars, followed by Hyundai, BMW, and Audi.

Discover what topics are trending around electric cars

When looking at the conversations around electric cars, cost is the most discussed topic, followed by the battery range, and then aesthetics. Meanwhile the driving experience is barely discussed at all.

What is driving the need for electric vehicles?

When it comes to buying an electric car, sustainability is a top priority for consumers, followed by climate and pollution (as in carbon dioxide emissions).

AI Powered Insights

The advanced AI developed over 15 years does the heavy lifting with the data to deliver insights you would have missed:

  • Iris: Our AI Analyst surfaces trends at a glance
  • Image Analysis: Powered by neural networks and deep learning and trained on billions of images
  • Custom classifiers: Machine learning powered by Brightview lets you train the system to categorize the data in any way you want
  • AI-Powered Search: Allowing anyone to instantly find the data they’re looking for

Introducing Social Panels: Understanding Your Consumers Just Got Simpler

Social Panels is a new feature in Brandwatch Consumer Research that helps brands listen to conversations from specific groups of people.

With Social Panels, you can:

  • Track what consumers are saying in real time
  • Benchmark groups of panelists against other panels, or even the rest of the world
  • Monitor historical consumer conversation to see how it has developed or changed over time.

Why Brandwatch

Without Brandwatch

You struggle to uncover actionable insights from your digital consumers

You struggle to grow revenue, not knowing which market or consumer segment to pursue

You're unsure what trends and preferences your consumers are developing

With Brandwatch

You gather, analyze, and combine all your data in one platform and base all decision on consumer data

You use machine learning to segment consumer conversations and detect audiences expressing intent to purchase within minutes

You access the largest source of consumer data to track trends back to 2010 and predict future behaviour

"With the Social Panels feature, we have discovered a new way to expand our existing author lists in order to be able to carry out more targeted analysis in the future."

MARCEL HEITMEIER, SOCIAL MEDIA INTELLIGENCE SPECIALIST, NESTLÉ DEUTSCHLAND AG

A Leader in Forrester Wave™

Our data, insights and services are trusted by the most innovative brands across the globe. Forrester has recognized this by naming us a leader in their latest market evaluation. 

“The vendor is zeroed in on delivering brand customer-centric innovation”: Other vendors focus on adding small ticket features for marketing measurement, Brandwatch is focused on innovation that uncovers genuine consumer insights.

- The Forrester Wave™, Social Listening Platforms, Q4 2020

Forrester

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Falcon.io ist jetzt Teil von Brandwatch.
Sie sind hier richtig!

Bereits Kundin oder Kunde?Loggen Sie sich im Login Menü oben auf der rechten Seit ein, um auf Ihre Falcon Produkte und Daten zuzugreifen.Noch keine Kundin oder Kunde?Sie finden die ehemaligen Falcon Produkte unter “Social Media Management”, wenn Sie in der Navigation auf “Unsere Suite” klicken.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.