Alle aktuellen Benchmarks, Erkenntnisse und Profi-Tipps, die Sie benötigen, um eine intelligentere Social-Media-Marketingstrategie zu entwickeln.
The automobile landscape is a highly competitive market. It’s a fact that electric cars will be a part of our future. However, how will consumers choose their new car and which aspects will be most important to them?
The conversations have increased over the years, but were not left unscathed by the Covid-19 pandemic. However, we have seen a recovery towards the end of 2020 and a subsequent increase in 2021.
With 68%, Tesla is mentioned most frequently in the conversations around electric cars, followed by Hyundai, BMW, and Audi.
When looking at the conversations around electric cars, cost is the most discussed topic, followed by the battery range, and then aesthetics. Meanwhile the driving experience is barely discussed at all.
When it comes to buying an electric car, sustainability is a top priority for consumers, followed by climate and pollution (as in carbon dioxide emissions).
The advanced AI developed over 15 years does the heavy lifting with the data to deliver insights you would have missed:
Social Panels is a new feature in Brandwatch Consumer Research that helps brands listen to conversations from specific groups of people.
With Social Panels, you can:
You struggle to uncover actionable insights from your digital consumers
You struggle to grow revenue, not knowing which market or consumer segment to pursue
You're unsure what trends and preferences your consumers are developing
You gather, analyze, and combine all your data in one platform and base all decision on consumer data
You use machine learning to segment consumer conversations and detect audiences expressing intent to purchase within minutes
You access the largest source of consumer data to track trends back to 2010 and predict future behaviour
MARCEL HEITMEIER, SOCIAL MEDIA INTELLIGENCE SPECIALIST, NESTLÉ DEUTSCHLAND AG
Our data, insights and services are trusted by the most innovative brands across the globe. Forrester has recognized this by naming us a leader in their latest market evaluation.
“The vendor is zeroed in on delivering brand customer-centric innovation”: Other vendors focus on adding small ticket features for marketing measurement, Brandwatch is focused on innovation that uncovers genuine consumer insights.
- The Forrester Wave™, Social Listening Platforms, Q4 2020
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