“We utilized custom Alerts and Signals on this query so that we were being kept abreast of any developments. The main thing I was looking for in this instance was that no other grocer was being associated with the trend at this point; I didn’t want any of our competitors being in there, because we wanted to be the only one, or at least the leading one, if we were able to actually activate a viral campaign.”
— Jordan McDowell, Co-op
