Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
Brandwatch | Use Cases

Competitor Analysis

Benchmark your marketing performance and brand awareness against all of your competitors. Discover deeper consumer insights that can inform corporate competitive strategy.

Measure your share of voice

Get real-time insight on the size of your online presence relative to your competitors, over any given timeframe.

Understand brand perception

As customer experience becomes a vital differentiator for purchase decisions, benchmark where, when and how customers talk about your brand vs. your competitors.

Dive deeper into sentiment

Uncover new opportunities and brand risks. Measuring customer perceptions and sentiment instantly helps add context to your competitor analysis.

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Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how deep consumer insights can improve your existing goals.

  • Reveal how Covid-19 is impacting your market.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.