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A buyer's guide to choosing a Consumer Intelligence solution

Explore the key features, benefits, and solutions you’ll need from a consumer intelligence platform

Read the guide
Brandwatch | Use Cases

Trend Analysis

Predict consumer needs. You can’t predict the future without understanding the past. With access to the largest source of historical consumer conversations, you can spot trends competitors miss.

Discover consumer needs

See how consumer opinion has changed year on year, by looking back at 1.4 trillion conversations. Uncover new trends to better predict consumer needs.

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Spot new opportunities

With 10 years of historical data, you can reliably spot new opportunities for product expansion, market growth or new marketing campaigns.

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Benchmark performance

You won’t know what works unless you can compare with the past. Look at all previous campaigns for your brand and competitors to see how today’s work ranks.

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Why Brandwatch?

Without Brandwatch

Struggle to identify customer needs

One step behind disruptors in your industry

Powerless to determine ROI on your latest campaign

With Brandwatch

Predict the next consumer trend before the market

Learn from every online conversation to grow market share

Benchmark your work against your competition

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Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how deep consumer insights can improve your existing goals.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.