When looking at the personal finance conversations between April 1 2022 and April 1 2023, we found that Gen Y were the most vocal about personal finances on Reddit (970k mentions). Gen X followed with 245k mentions, Gen Z accumulated 214k mentions, and baby boomers – 80k mentions.
While it could definitely be argued that this primarily reflects the user demographics and the largest age groups on Reddit, it’s worth exploring the key interests within each age group.
Unique interests broken down by generations
We used the Brandwatch Topic Wheel and Reddit Social Panels to surface the topics that are more likely to be talked about by each generation.
When looking across all four topic wheels broken down by generation, we saw some subtle differences in interests.
- Baby boomers expressed more interest in topics relating to savings and their credit.
- Gen X seemed to be more concerned with cars and car payments.
- Millennials are big on discussing paying rent and paying off loans.
- Finally, Gen Z, whose oldest are just starting their post-education years, most often discussed personal finances, salary levels, living arrangements, and personal expenses.
In a time where talking about money over dinner still feels taboo to many, Reddit offers a place where people can anonymously delve into their finances and crowdsource advice for anything related to money.
Contemplating a big purchase? Now you know where to go.
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Until we read again on June 2.
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The Brandwatch Bulletin team