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10 Steps to Effective Competitor Intelligence

Monitoring, benchmarking and understanding your competitors isn’t a nice to have. It’s fundamental to your business.

For this competitive intelligence template, we’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors.

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Page contents

In this guide, you’ll learn ten quick analyses you can set up today, covering these areas of competitor intelligence:

  1. Laying the foundation
  2. Audience intelligence
  3. Product analysis
  4. Brand perception