* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

10 Steps to Effective Competitor Intelligence

Monitoring, benchmarking and understanding your competitors isn’t a nice to have. It’s fundamental to your business.

For this competitive intelligence template, we’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors.

Fill out the form to get instant access.

In this guide, you’ll learn ten quick analyses you can set up today, covering these areas of competitor intelligence:

  1. Laying the foundation
  2. Audience intelligence
  3. Product analysis
  4. Brand perception

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.