5-Minute Guide to Trend Analysis

Brands need to understand the forces that shape evolving consumer preferences. By analyzing consumer conversations from social media, blogs, reviews, forums and other online sources, brands can develop a much clearer view of the trends that matter to their business.

Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together, these conversations create a real-time consumer focus group that can uncover powerful insights that can help marketers:

• Understand key shifts within an industry over time to capitalize on opportunities
• Identify motivations and behaviors that influence buying behavior
• Uncover granular insight into the consumer’s path to purchase

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