Brands need to understand the forces that shape evolving consumer preferences. By analyzing consumer conversations from social media, blogs, reviews, forums and other online sources, brands can develop a much clearer view of the trends that matter to their business.

Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together, these conversations create a real-time consumer focus group that can uncover powerful insights that can help marketers:

• Understand key shifts within an industry over time to capitalize on opportunities
• Identify motivations and behaviors that influence buying behavior
• Uncover granular insight into the consumer’s path to purchase

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