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PR guide: 5 steps to aligning your goals to business objectives

This guide outlines five key steps to aligning your PR goals to business objectives. Learn:

  • How to create measurable KPIs
  • The vital questions to ask for better alignment with company objectives
  • The role of social intelligence in this process
  • How industry experts tackle this challenge

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.