Social Listening in Practice: Benchmarking CX
Two-thirds of CMOs are now responsible for customer experience, according to MediaPost.
Learn how to report on your most important benchmark.
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“The digital customer experience is becoming as important a differentiator for brands as product and price.”
Ben Davis, Marketing Week
As marketing teams become more accountable for improving customer satisfaction, CX is the most important benchmark your team needs in 2018.
In this guide, learn how to use the voice of the customer to benchmark:
- Engagement and brand awareness
- Product usage
- Retention and customer service.