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Social Listening in Practice: Benchmarking CX

Two-thirds of CMOs are now responsible for customer experience, according to MediaPost.

Learn how to report on your most important benchmark.

Fill out the form to get instant access.

“The digital customer experience is becoming as important a differentiator for brands as product and price.”

Ben Davis, Marketing Week

As marketing teams become more accountable for improving customer satisfaction, CX is the most important benchmark your team needs in 2018.

In this guide, learn how to use the voice of the customer to benchmark:

  • Engagement and brand awareness
  • Product usage
  • Retention and customer service.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.