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Thoughts on Social: Crafting a Brand Identity

This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:

  • How to create meaningful customer experiences
  • How businesses can better understand their brand identity
  • How to identify gaps in a market

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A brand’s reputation can be its most valuable asset.

Brands become memorable when they attach their name to a greater purpose: Old Spice, Dove, Burberry, Škoda. Consumers, faced with so many options, prefer brands with an identity they can relate to.

Yet in order for businesses to craft a successful brand identity, they need to understand their current brand, why they exist, opportunities in the market and how they can effectively pivot their identity. Social media intelligence, when applied correctly, can help inform these strategic endeavours.


Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.