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Building the digital business

Being digitally-first isn’t a nice to have any longer, it’s a must. Companies must adapt now or risk obsoletion, like many brands before.

In this guide, we look at the elements a company should have in place in order to win in the digital first world.

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If you are not moving to be a digital business by now, you are way behind.  Accenture recently predicted that 50% of the S&P 500 will have gone bust or been acquired in the next ten years.

Critical for this, is a plan and a strategy, driven from the C-Suite.  This isn’t about teaching your CEO to use Twitter, it’s about the CEO understanding the strategic imperative, incremental revenue uplift and competitive advantage for being a digital business.

This guide from Brandwatch is that first step on the road, helping to educate and get that mindset change as you start your digital evolution.

Tim Hughes
Co-Founder and CEO
Digital Leadership Associates


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.