If you are not moving to be a digital business by now, you are way behind. Accenture recently predicted that 50% of the S&P 500 will have gone bust or been acquired in the next ten years.
Critical for this, is a plan and a strategy, driven from the C-Suite. This isn’t about teaching your CEO to use Twitter, it’s about the CEO understanding the strategic imperative, incremental revenue uplift and competitive advantage for being a digital business.
This guide from Brandwatch is that first step on the road, helping to educate and get that mindset change as you start your digital evolution.
Co-Founder and CEO
Digital Leadership Associates