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Building the digital business

Being digitally-first isn’t a nice to have any longer, it’s a must. Companies must adapt now or risk obsoletion, like many brands before.

In this guide, we look at the elements a company should have in place in order to win in the digital first world.

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If you are not moving to be a digital business by now, you are way behind.  Accenture recently predicted that 50% of the S&P 500 will have gone bust or been acquired in the next ten years.

Critical for this, is a plan and a strategy, driven from the C-Suite.  This isn’t about teaching your CEO to use Twitter, it’s about the CEO understanding the strategic imperative, incremental revenue uplift and competitive advantage for being a digital business.

This guide from Brandwatch is that first step on the road, helping to educate and get that mindset change as you start your digital evolution.

Tim Hughes
Co-Founder and CEO
Digital Leadership Associates