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Guide

Social Listening in Practice: Campaign Measurement

This guide offers practical advice on how to measure any campaign objective including:

Brand awareness and share of voice
Consumer sentiment and engagement
Sales, lead generation and the effectiveness of call to actions
Return on investment

Fill out the form to get instant access.

The era of always-on marketing can mean that it’s often difficult for marketers to stop and take stock.

With new marketing opportunities emerging every day, marketers can be left feeling like campaign measurement is a nice-to-do, as opposed to a must-do.

If you don’t measure your campaigns, you aren’t going to know how best to shape your next campaign or make data-driven investments.