Social Listening in Practice: Campaign Measurement
This guide offers practical advice on how to measure any campaign objective including:
- Brand awareness and share of voice
- Consumer sentiment and engagement
- Sales, lead generation and the effectiveness of call to actions
- Return on investment
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The era of always-on marketing can mean that it’s often difficult for marketers to stop and take stock.
With new marketing opportunities emerging every day, marketers can be left feeling like campaign measurement is a nice-to-do, as opposed to a must-do.
If you don’t measure your campaigns, you aren’t going to know how best to shape your next campaign or make data-driven investments.