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Social Listening in Practice: Campaign Measurement

This guide offers practical advice on how to measure any campaign objective including:

  • Brand awareness and share of voice
  • Consumer sentiment and engagement
  • Sales, lead generation and the effectiveness of call to actions
  • Return on investment

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Page contents

The era of always-on marketing can mean that it’s often difficult for marketers to stop and take stock.

With new marketing opportunities emerging every day, marketers can be left feeling like campaign measurement is a nice-to-do, as opposed to a must-do.

If you don’t measure your campaigns, you aren’t going to know how best to shape your next campaign or make data-driven investments.