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Social Listening in Practice: Campaign Measurement

This guide offers practical advice on how to measure any campaign objective including:

  • Brand awareness and share of voice
  • Consumer sentiment and engagement
  • Sales, lead generation and the effectiveness of call to actions
  • Return on investment

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The era of always-on marketing can mean that it’s often difficult for marketers to stop and take stock.

With new marketing opportunities emerging every day, marketers can be left feeling like campaign measurement is a nice-to-do, as opposed to a must-do.

If you don’t measure your campaigns, you aren’t going to know how best to shape your next campaign or make data-driven investments.


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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.