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Social Listening in Practice: Campaign Measurement

This guide offers practical advice on how to measure any campaign objective including:

  • Brand awareness and share of voice
  • Consumer sentiment and engagement
  • Sales, lead generation and the effectiveness of call to actions
  • Return on investment

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The era of always-on marketing can mean that it’s often difficult for marketers to stop and take stock.

With new marketing opportunities emerging every day, marketers can be left feeling like campaign measurement is a nice-to-do, as opposed to a must-do.

If you don’t measure your campaigns, you aren’t going to know how best to shape your next campaign or make data-driven investments.


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From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.