* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

The CMO’s Guide to Modern Consumer Insights

Applying AI to online data for consumer insights

Today, brands have access to more data from more sources to help them better understand consumer opinions and preferences. But there’s a catch — this data set is huge. And messy. And visual. And constantly evolving. Trillions of documents, containing slang, conversational language, and images.

So what can CMOs gain by applying AI to all of this data? With AI, the data from social media, public online, and enterprise data and becomes a treasure trove of consumer insights on everything from your audience to industry trends.

You can use AI-Powered Consumer Insights to analyse:

  • Audience composition and preferences
  • Brand perception
  • Campaign performance
  • Competitive landscape
  • Emerging industry trends
  • Customer care inquiries

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.