Most companies keep careful track of the conversation surrounding their own brand — about their brand health, their campaigns, their products and more. But a much smaller number pay such close attention to the conversations about their competitors.

This is a big mistake. You can learn a lot by listening to what consumers are saying online about your biggest competitors. Download our new guide about turning social media data into competitive intelligence to learn the best practices for:

• Tracking the health and consumer perception of your competitors
• Understanding the makeup of your competitors’ audiences
• Analyzing the most common topics in the conversation about your competitors

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