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Turning Social Media Data into Competitive Intelligence

Most companies keep careful track of the conversation surrounding their own brand — about their brand health, their campaigns, their products and more. But a much smaller number pay such close attention to the conversations about their competitors.

This is a big mistake. You can learn a lot by listening to what consumers are saying online about your biggest competitors. Download our new guide about turning social media data into competitive intelligence to learn the best practices for:

  • Tracking the health and consumer perception of your competitors
  • Understanding the makeup of your competitors’ audiences
  • Analyzing the most common topics in the conversation about your competitors

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.