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The Complete Marketer’s Guide to 2018

Marketing teams are increasingly expected to do it all.

In today’s digital world, if a marketer isn’t a brand manager, a data analyst, and a customer experience expert, they’re missing the mark.


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In this guide, we present the tactics marketers need to make the most of 2018.

Get quick tips on five key areas of marketing, including:

  • real-time marketing,
  • using qualitative data,
  • understanding and measuring CX,
  • creating data-driven strategies, and
  • proving marketing ROI.