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The Complete Marketer’s Guide to 2018

Marketing teams are increasingly expected to do it all.

In today’s digital world, if a marketer isn’t a brand manager, a data analyst, and a customer experience expert, they’re missing the mark.


Fill out the form to get instant access.

In this guide, we present the tactics marketers need to make the most of 2018.

Get quick tips on five key areas of marketing, including:

  • real-time marketing,
  • using qualitative data,
  • understanding and measuring CX,
  • creating data-driven strategies, and
  • proving marketing ROI.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.