Guide

The Complete Marketer’s Guide to 2018

Marketing teams are increasingly expected to do it all.

In today’s digital world, if a marketer isn’t a brand manager, a data analyst, and a customer experience expert, they’re missing the mark.

 

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    In this guide, we present the tactics marketers need to make the most of 2018.

    Get quick tips on five key areas of marketing, including:

    • real-time marketing,
    • using qualitative data,
    • understanding and measuring CX,
    • creating data-driven strategies, and
    • proving marketing ROI.
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