Consumer Insights For The Credit Card Industry
Credit cards are a major topic of conversation on social — the rewards, the worst service and everything in between. The problem is that there’s no single, representative voice that speaks for all credit card consumers. This study aims to provide comprehensive consumer insights for the credit card industry.
We analyzed 5 major audiences on social — adventurers, deal-seeking parents, foodies, pop mavens, and sports fans — to uncover the similarities and differences in how they discuss credit cards.
Download the report to learn actionable insights like:
- Adventurers & sports fans post mainly in the morning, parents & pop mavens at night
- Foodies expect a lot from their credit cards, but advocate aggressively when pleased
- Technical issues are the main drivers of negative sentiment
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