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Data Segmentation

Effective data segmentation presents companies with the opportunity to answer pressing questions and derive insights faster and at scale. In this guide, we’ll cover:

  • How to approach data segmentation
  • The different ways of segmenting data, and when to use them
  • Trend analysis: Diving into topics of interest, both known and emerging
  • How to get deeper audience insights
  • And more

We’ll also share examples of how the above can look in practice.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.