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Guide

Data Segmentation

Effective data segmentation presents companies with the opportunity to answer pressing questions and derive insights faster and at scale. In this guide, we’ll cover:

  • How to approach data segmentation
  • The different ways of segmenting data, and when to use them
  • Trend analysis: Diving into topics of interest, both known and emerging
  • How to get deeper audience insights
  • And more

We’ll also share examples of how the above can look in practice.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.