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Guide

Data Segmentation

Effective data segmentation presents companies with the opportunity to answer pressing questions and derive insights faster and at scale. In this guide, we’ll cover:

  • How to approach data segmentation
  • The different ways of segmenting data, and when to use them
  • Trend analysis: Diving into topics of interest, both known and emerging
  • How to get deeper audience insights
  • And more

We’ll also share examples of how the above can look in practice.

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