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Social Consumer Insights Q&A

This Q&A details:

  • How businesses should be using social data insights
  • The benefits of social data consumer insights vs. traditional research
  • How to prove ROI and get executive buy-in

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Using social insights in your research mix makes perfect sense. If you’re still unsure about social’s value for consumer insights or are finding it difficult to underline said value to your market research team and executive stakeholders, we’ve got you covered.

We’ve written this Brandwatch webinar Q&A with James McCormick, Principal Analyst Serving Customer Insights Professionals at Forrester Research.