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Social Consumer Insights Q&A

This Q&A details:

  • How businesses should be using social data insights
  • The benefits of social data consumer insights vs. traditional research
  • How to prove ROI and get executive buy-in

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Using social insights in your research mix makes perfect sense. If you’re still unsure about social’s value for consumer insights or are finding it difficult to underline said value to your market research team and executive stakeholders, we’ve got you covered.

We’ve written this Brandwatch webinar Q&A with James McCormick, Principal Analyst Serving Customer Insights Professionals at Forrester Research.


Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.