Guide

Social Consumer Insights Q&A

This Q&A details:

  • How businesses should be using social data insights
  • The benefits of social data consumer insights vs. traditional research
  • How to prove ROI and get executive buy-in

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Using social insights in your research mix makes perfect sense. If you’re still unsure about social’s value for consumer insights or are finding it difficult to underline said value to your market research team and executive stakeholders, we’ve got you covered.

We’ve written this Brandwatch webinar Q&A with James McCormick, Principal Analyst Serving Customer Insights Professionals at Forrester Research.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.