The Fundamentals of Social Media Analytics

How do you get insights on your target audience, industry landscape, and brand perception?

In the past, the only way to accomplish this was to run a survey or a focus group or hire an outside market research firm.

But today, things are different. There are trillions of unsolicited consumer posts on social media that brands can track and analyze in real-time to better understand consumer opinion on any topic.

To get the most from this huge volume of data, you need a strong understanding of social media analytics. Whether you’re new to analyzing social data or you’re already a pro, our guide to social media analytics will help you:

• Understand the difference between social listening, monitoring, and analytics
• Learn how to make sense of unstructured social data
• Uncover actionable consumer insights with social media analysis

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