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The Fundamentals of Social Media Analytics

How do you get insights on your target audience, industry landscape, and brand perception?

In the past, the only way to accomplish this was to run a survey or a focus group or hire an outside market research firm.

But today, things are different. There are trillions of unsolicited consumer posts on social media that brands can track and analyze in real-time to better understand consumer opinion on any topic.

To get the most from this huge volume of data, you need a strong understanding of social media analytics. Whether you’re new to analyzing social data or you’re already a pro, our guide to social media analytics will help you:

  • Understand the difference between social listening, monitoring, and analytics
  • Learn how to make sense of unstructured social data
  • Uncover actionable consumer insights with social media analysis

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.