New Content: The Predictive Trend Spotting Guide

Learn how to spot trends
Guide

Thoughts on Social: The Hidden Value of a Social Strategy

This whitepaper introduces several areas where the benefits of a strong social strategy are hidden, specifically covering:

  • Word-of-mouth recommendations
  • Customer service
  • Market research
  • Employee Engagement

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Page contents

While effective social intelligence offers robust insight on the way online conversations can shape a brand, it is important to recognize that some benefits of a strong social media strategy will never fully be measureable and therefore never attributed to real sales.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.