Thoughts on Social: The Hidden Value of a Social Strategy

This whitepaper introduces several areas where the benefits of a strong social strategy are hidden, specifically covering:

  • Word-of-mouth recommendations
  • Customer service
  • Market research
  • Employee Engagement

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Page contents

While effective social intelligence offers robust insight on the way online conversations can shape a brand, it is important to recognize that some benefits of a strong social media strategy will never fully be measureable and therefore never attributed to real sales.