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Guide

Thoughts on Social: The Hidden Value of a Social Strategy

This whitepaper introduces several areas where the benefits of a strong social strategy are hidden, specifically covering:

  • Word-of-mouth recommendations
  • Customer service
  • Market research
  • Employee Engagement

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While effective social intelligence offers robust insight on the way online conversations can shape a brand, it is important to recognize that some benefits of a strong social media strategy will never fully be measureable and therefore never attributed to real sales.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.