Thoughts on Social: The Hidden Value of a Social Strategy
This whitepaper introduces several areas where the benefits of a strong social strategy are hidden, specifically covering:
- Word-of-mouth recommendations
- Customer service
- Market research
- Employee Engagement
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While effective social intelligence offers robust insight on the way online conversations can shape a brand, it is important to recognize that some benefits of a strong social media strategy will never fully be measureable and therefore never attributed to real sales.