Ideas from the Experts: Social Consumer Market Insights
This paper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies. As part of a roundtable discussion, we cover:
- Who owns social listening?
- How our guests blend social data with other research methods
- How they assess and predict brand health
- How social CMI can help define a value proposition
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Social media has augmented the market research landscape.
It’s far easier and cheaper to find the voice of the customer online than conducting focus groups or executing traditional surveys, and online analysis tools are now pretty much as broad – or as narrow – as researchers require.
Brandwatch recently hosted an open and frank discussion to understand how brands are using social data to glean valuable consumer insights.