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Guide

Social Listening in Practice: Influencer Marketing

This guide includes tips and real-world case studies on all aspects of influencer marketing. You will learn:

  • How influencer marketing works
  • How to identify relevant influencers
  • How to determine which influencers are the best fit for your brand
  • How to create campaign objectives and measure success

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‘Influencer marketing’ is more than a just a buzzword. It’s a new opportunity for brands to activate a large number of consumers by focusing on the influential few.

Research from Sony shows that people are five times more likely to buy based on a recommendation from a social peer when compared to exposure to traditional forms of marketing.

The great news is that brands can leverage this. By honing their marketing on the most influential 15% of their huge customer base, Sony were able to increase sales by 300%.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.