‘Influencer marketing’ is more than a just a buzzword. It’s a new opportunity for brands to activate a large number of consumers by focusing on the influential few.
Research from Sony shows that people are five times more likely to buy based on a recommendation from a social peer when compared to exposure to traditional forms of marketing.
The great news is that brands can leverage this. By honing their marketing on the most influential 15% of their huge customer base, Sony were able to increase sales by 300%.