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Social Listening in Practice: Influencer Marketing

This guide includes tips and real-world case studies on all aspects of influencer marketing. You will learn:

  • How influencer marketing works
  • How to identify relevant influencers
  • How to determine which influencers are the best fit for your brand
  • How to create campaign objectives and measure success

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‘Influencer marketing’ is more than a just a buzzword. It’s a new opportunity for brands to activate a large number of consumers by focusing on the influential few.

Research from Sony shows that people are five times more likely to buy based on a recommendation from a social peer when compared to exposure to traditional forms of marketing.

The great news is that brands can leverage this. By honing their marketing on the most influential 15% of their huge customer base, Sony were able to increase sales by 300%.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.