Guide

Social Listening in Practice: Influencer Marketing

This guide includes tips and real-world case studies on all aspects of influencer marketing. You will learn:

  • How influencer marketing works
  • How to identify relevant influencers
  • How to determine which influencers are the best fit for your brand
  • How to create campaign objectives and measure success

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    ‘Influencer marketing’ is more than a just a buzzword. It’s a new opportunity for brands to activate a large number of consumers by focusing on the influential few.

    Research from Sony shows that people are five times more likely to buy based on a recommendation from a social peer when compared to exposure to traditional forms of marketing.

    The great news is that brands can leverage this. By honing their marketing on the most influential 15% of their huge customer base, Sony were able to increase sales by 300%.

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