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Social Listening in Practice: Market Research

With the rise of social media, a new opportunity has dawned for market research. Read this guide how social listening can help the market researcher:

  • Conduct detailed audience research
  • Analyze consumer buying behavior
  • Measure the effectiveness of advertising campaigns
  • Enhance research with real-time data

Fill out the form to get instant access.

Focus groups. Surveys. Interviews. While undoubtedly important, traditional market research methods can be both costly and time-consuming.

With the rise of social media, a new opportunity has dawned for the market researcher. Using social listening, you can instantly dive into billions of online conversations to uncover insights on any topic imaginable.

The market researcher now has a faster and cheaper path to the answers they need.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.