* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

Social Listening in Practice: Market Research

With the rise of social media, a new opportunity has dawned for market research. Read this guide how social listening can help the market researcher:

  • Conduct detailed audience research
  • Analyze consumer buying behavior
  • Measure the effectiveness of advertising campaigns
  • Enhance research with real-time data

Fill out the form to get instant access.

Focus groups. Surveys. Interviews. While undoubtedly important, traditional market research methods can be both costly and time-consuming.

With the rise of social media, a new opportunity has dawned for the market researcher. Using social listening, you can instantly dive into billions of online conversations to uncover insights on any topic imaginable.

The market researcher now has a faster and cheaper path to the answers they need.


Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.